Social Media Expert: Explains how to make money online in Ghana

Wait, are you still just consuming content?

I spent an hour watching the latest Konnected Minds episode with Derrick Abaitey, and I genuinely feel like I’ve been doing this social media thing all wrong. We all spend hours on TikTok and Instagram, but most of us are just boosting other people's views while our bank accounts stay the same.

In this episode, Derrick sits down with a social media expert who really gets the Ghanaian context. This isn't some generic advice about "starting a YouTube channel" from someone in the US; it’s a practical breakdown of how to actually navigate the digital space right here in Accra.

One thing that hit home was the conversation about personal branding. The guest mentioned that people don't buy products anymore; they buy people. If you’re shy about showing your face or telling your story, you’re leaving money on the table. You don't need a fancy camera or a studio. You just need to be consistent and solve a problem for someone.

The "Hidden" Streams of Income

Did you know you don't need 100k followers to make money? I used to think I had to be a massive influencer to get paid. But the episode breaks down how micro-influencers and people with niche skills are actually the ones winning. Whether it's managing pages for SMEs, affiliate marketing, or leveraging platform-specific monetization, the opportunities are there if you know where to look.

They also touched on a painful truth: the middle-class trap. Many of us are looking for traditional jobs when the global economy is moving toward digital skills. If you possess a phone and a decent data plan, you have a storefront. The question is, what are you selling?

Stop Overthinking It

Derrick and his guest kept it 100% real. The biggest barrier for most of us in Ghana isn’t lack of tools—it’s the fear of what people will say. "What if I post this and nobody likes it?" or "What if people think I’m doing too much?"

The advice was simple: Start before you are ready. The algorithm doesn't care about your perfectionism; it cares about your consistency.

If you’re tired of the 9-to-5 grind or just want a side hustle that actually pays, you need to watch this full conversation. It’s easily one of the most practical episodes Konnected Minds has dropped lately. Grab a notebook, because you're going to want to take notes on this one.

What’s stopping you from starting your digital journey today? Let’s talk about it in the comments!