Segment: Music Labels vs Independence - Artists Make More Doing It Themselves

What if the biggest difference between artists who build sustainable careers and those who flame out after a few hits isn't talent, opportunity, or even luck, but understanding early that you must read every single line of a contract, that having a mind of your own is a superpower worth protecting at all costs, and that rushing to skip stages in life will always bring you back down like a snake in a game of Ludo? In this raw and deeply personal episode of Konnected Minds, we sit down with Kiti, an Afrobeats artist who reveals the uncomfortable truth about signing his first record deal as an overexcited young man who trusted his marketing brother instead of a lawyer to review the contract, why he wishes he understood 10 years ago what he knows now about reading the fine prints and spending four hours on the phone with his lawyer going through every single line including legal terms his brain isn't developed enough to understand, and why even though he learned the hard way he's grateful because the path he took is what made him who he is today. He breaks down why these days it's not even exciting anymore for artists to sign label contracts because a lot of artists are just doing their own thing and the realization is that they make more if they do it themselves, why he thinks maybe that path is what a lot of young people are taking now, why after realizing he must have lost a lot of money simply by being part of a label he's doing things differently by making sure he knows exactly what he's committing to in every contract, and why this is not just about protecting himself now but about a long term plan for understanding what he's agreeing to. But he also confronts the brutal reality about talent versus business. Why regardless of how talented a person is in any field they only really get to make and sustain money if the talent matches up with business, why otherwise you're just a talented person and that's not enough and not sustainable for the long term, why his worry for a lot of creatives and artists is really about the future of the work because a time is going to come where you might not be able to stand even at the O2 and perform because you don't have the energy to, and why these sort of conversations become important for every artist to hear. He reveals why even though he had nothing growing up he's always known and seen and wanted the beauty of life, why he's always wanted to live an opulent life even though he didn't know what that meant, why he watched Game of Thrones and The Last Kingdom and Succession and knows what wealth looks like including the problems it comes with but also the ease and access it gives you in the world, and why even though it's not at the forefront like he's chasing wealth chasing wealth chasing wealth he knows at the end of the day he wanted to live a life that was comfortable for his kids his mom his family and everybody around him who works with him works for him works under him. But he also shares his vision for wealth and responsibility. Why he's always wanted everybody to be comfortable and it still comes from him being responsible for everybody, why he wants everybody who has any plug attached to Kiti to find a benefit for that plug attached to Kiti, why if you read books of wealthy people world leaders and everybody who has attained certain things in life they never have one stream of income, and why he knows that he'll get there but to get there he refuses to rush through the stages. He confronts the problem he's had with a lot of labels and collaborations in the music industry. Why lots of people are in a hurry to get to the end and in a hurry to do this for us to make money and do that for us to make money, why he's very very very particular because you cannot no matter how smart you think you are no matter how wise you think you are make it if you jump from step one to six, why you need to go through the motions no matter how they look like and you have to go from step one to step two because there's a lesson in step two that if you don't learn and you think you are going to skip steps you will come back like when you are playing Ludo and you land on a snake that brings you back, and why as Drake said on his new album Iceman a lot of people want to get rich quick and get to the end and get to the pinnacle but they don't want to go through the work of it. But we also dive deep into the power of having a mind of your own. Why there's never been a time in his life where there wasn't too many voices in his ears but he's always always always had a mind of his own, why if everybody says this cup is black and to him he thinks it's blue you will not convince him it is black, why he'll listen to everybody and hear what they say but at the end of the day when he goes back to his bed he makes the final decision based on his reality his circumstance what he wants and where he's trying to go, and why he's always thanked God for the power to have a mind of his own...